Welcome to the ultimate destination for dog enthusiasts and social media mavens alike. At Dogfluencers, we're passionate about showcasing the best and brightest in the world of four-legged fame.
Whether you're looking for adorable photos, heartwarming stories, or expert tips on how to turn your own pup into a social media star, we've got you covered.
Today we got the honor of interviewing Evi (Lumos's Human). You can find a direct link to their Instagram here.
Here is their story:
Can you tell us about your journey to becoming a dog influencer? What inspired you to start sharing your dog's adventures on social media?
Crombach: We live a unique and nomadic lifestyle, and realized Lumos will probably see more of the world than most other dogs. We want to share the beautiful places around the globe we visit, to inspire other dog owners to take their dogs on adventures and travel with them. Also, we are building a community. Ultimately, we want Lumos to be the literal light that will shine on less fortunate dogs and other charities.
What do you think sets your dog apart from other dogs on social media? What makes them unique or particularly interesting to your followers?
Crombach: The fact that he travels around the world and sees the whole world as his backyard. His name is also in a Harry Potter spell - and Lumos puts a spell on his audience for sure! He has a great trick repertoire as well. Oh yeah.. and he recently started howling, so he gives a concert every now and then.
How do you come up with ideas for your dog's posts and content? Do you have a specific creative process?
Crombach: Haha I like this question! I don’t think I have a specific creative process, but he is just a great muse. I still look at him with the same love and enthusiasm as when I just met him. Everything he does is magical to me. My brain fills in the blanks, I guess.
Have you ever faced any challenges or negativity on social media, and how have you dealt with it?
Crombach: We are a relatively new dog account, and it can sometimes be a struggle to gain views or other engagement. But as long as I stand by the content we make - and create it for the memory’s sake alone with pleasure - I am doing the right thing. There are some things I’m still finding out along the way: how to make the algorithm our friend for instance. But everybody has their opinions and interests.. by creating what I envision, I believe that I will attract the community I want to attract!
What advice would you give to someone who wants to start their own dog influencer account or share their dog on social media?
Crombach: It is not about having the cutest puppy, but about sharing what makes your pup stand out from the rest. Don’t overcomplicate, but keep it simple. Use trending sounds and try to engage with other (dog) accounts.
How has your dog influenced your life outside of social media?
Crombach: He reminds me everyday what unconditional love means. He joins me in all my crazy adventures. He made me love nature even more. He’s always there for me. He literally is “an extension of me; my heart beating outside my chest”!
Can you tell us about a particularly memorable or funny moment you've had with your dog during one of your photo shoots or adventures?
Crombach: We learned Lumos the commands “zoek papa” (search dad) and “zoek mama” (search mom). You never know when that might come in handy. The most recent memorable moment was yesterday, when Lumos was howling at first but then started to say something similar to “mama” (mom in Dutch), while making eye contact with me.
What is your favorite thing about being a dog influencer?
Crombach: I love to share Lumos and his light with the world. And to share the world with all luminaries (Lumos’ followers) who keep on shining! Together we will brighten the darkness in the world.
Lastly, what's next for you and your dog on social media? Any exciting plans or projects in the works?
Crombach: Right now, we are looking forward to continuing our travels in the summer! In the meantime, we are excited to see what collaborations might come our way.
