Fi welcomes BARK executive Suzanne McDonnell to Board of Directors

With a distinguished career in digital media, marketing, and commercially-focused brand development, Suzanne brings a wealth of experience to FI that will be instrumental in guiding the businesses' strategic growth and innovation.

“I am excited to join Fi's Board and contribute to a company that is at the forefront of pet technology. Fi's commitment to improving the lives of dogs and their owners is inspiring, and I look forward to being part of this dynamic team,” said Suzanne McDonnell. 

"We are excited to welcome Suzanne to Fi's Board of Directors," said Jonathan Bensamoun, CEO of Fi. "Her extensive experience in digital media, consumer engagement, and brand development aligns perfectly with our values and her expertise will be invaluable as we grow.” 

Suzanne’s appointment marks the third addition to Fi's Board of Directors this year, joining former Whoop CFO Tricia Gugler and former Etsy CEO Chad Dickerson. These strategic appointments underscore Fi's dedication to strengthening its leadership team as the company is poised to drive innovation and growth in the pet category. By bringing together a diverse array of tech and pet industry leaders, Fi is positioned to accelerate its mission of revolutionizing the pet technology market and scaling its business to new heights.

About Fi

Fi builds cutting-edge technology that keeps dogs safer, happier, and healthier. Starting in 2019 with its innovative GPS smart collar, Fi has delivered unparalleled peace of mind while saving thousands of dogs’ lives. Fi’s robust platform helps dog parents better understand and monitor the health and behavior of their dogs. Using their data and machine learning to translate what they do into insights that help our best friends live their best lives. Unleash the power of Fi’s connected collar and platform at tryfi.com.