Fi Is Launching A Martingale Collar
The Martingale collar prevents dogs from pulling on their leash in a safe, humane way. Originally designed for breeds such as greyhounds and whippets, whose necks are wider than their heads - to keep them...
Fi Team
Soldiers Reunite
Black Lab Blue is Soldier BK's literal lifesaver. The pair served on hundreds of combat...
900 Days Later, Leo Finds A Home
After 900 days, Leo is finally going to his forever home! Leo had a 'ruff'...
Quiz: Star Wars Character or Rare Dog Breed?
Think you're a Star Wars expert AND a dog expert? Put your knowledge to the...
Fi Spotlight: Soi Dog Foundation
Fi has an extensive network of Rescue organizations nationwide that we provide Fi collars to...
The Moment This Dog Realized He Was Famous
Bronn, the enthusiastic labradoodle, knew the exact moment he got his big break. Dog-mom Angela...
These Dogs Are Trained To Save Rhinos
A pack of dogs in South Africa has heroically saved 45 rhinos from poachers since...
The Most Adorable Job Application In History
Fourth grader Troy knows how to shoot his shot. He penned an adorable handwritten note...
This Dog Deserves A Grammy
Dog-dad Tate Hegstrom partnered with his pup, Kovu the Husky, to cover the iconic tune...