The First AI Smart Collar for Your Dog: Introducing Fi Series 3+
Other smart collars just track. The all-new Series 3+ truly understands. So let’s dig into what makes our newest collar the most advanced smart collar ever built.
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National Lost Dog Day: The Day You Never Have to Worry About Again
Every year on April 23, National Lost Dog Day shines a spotlight on the unfortunate fact that 1 in 3 pets will go missing in their lifetime.
Celebrate National Walk Your Dog Day with Fi—In Person!
Walking your dog isn’t just a daily routine—it’s an opportunity to bond, explore, and keep both of you active. That’s why National Walk Your Dog Day is a big deal.
Fi Launches New Line of Supplements for Dogs
At Fi, our mission has always been to keep dogs safe and healthy by empowering dog parents with the smartest tech for daily dog care. Today, we’re expanding that mission with the launch of Fi Supplements.
25 Ways to Make 2025 Better for You and Your Dog
Your best friend is always up for an adventure. Why not make 2025 the year you tackle resolutions together?
Fi welcomes BARK executive Suzanne McDonnell to Board of Directors
With a distinguished career in digital media, marketing, and commercially-focused brand development, Suzanne brings a wealth of experience to FI that will be instrumental in guiding the businesses' strategic growth and innovation.
Exclusive Black Friday Deals from Our Makers!
Black Friday is just around the corner, and we've partnered with some of our favorite makers to bring you exclusive deals.
13 Pro Tips to Keep Your Dog Safe and Happy This Halloween 🎃🐾
By following these simple yet essential tips, you can ensure that both you and your pup have a safe and enjoyable Halloween.
Find Them in the Dead of Night: Fi-Compatible Collars Perfect for Spooky Season 🎃
Shop Fi-compatible reflective collars from StuntPuppy, Mimi Green, and Lucky + Dog for Halloween. Stay safe, stand out, and track every step this spooky season! 🎃