Your Dog's Step Count May Look Lower. That's A Good Thing.
We updated how Fi counts steps. More precise tracking means a more accurate picture of your dog's activity. Here's what's changing (don’t worry, it's a good...
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Fi Launches The World’s First Consumer Wearable Powered by T-Satellite With Starlink - The New Fi Ultra™ Dog Tracker.
Fi Ultra™ combines T-Mobile T-Satellite service with SpaceX’s Starlink, always-on GPS,...
How To Keep Your Dog Safe This 4th of July
Every year, the week of July 4th sees a 30–60% spike in lost dogs....
Sundays Just Got Better. Introducing Weekly Review
Starting this week, your Fi app has a new ritual: every Sunday evening, your Weekly...
Fi Expands International Footprint to 38 Countries Worldwide
Today we are excited to announce a major international expansion, bringing our AI-powered GPS...
Introducing Quick Zones: For Peace of Mind on the Go
Not every place your pet goes needs a permanent Safe Zone. Quick Zones are temporary...
Introducing EscapeAI™: the next generation of Escape Alerts.
If your dog or cat gets out, you'll know. That's the...
We've Helped Bring 67,889 Dogs Home This Year.
Today is National Lost Dog Awareness Day — a reminder that losing a dog is more...
Your Pet's Secret Life, Mapped
Heat Map is live in the Fi app today. It's a new layer...